Internet Marketing

Mike Saunders is a marketing consultant who specialises in internet marketing and social media campaigns. He started his business at the beginning of 2010 and decided to use the Unisite Business Software to manage his financial admin. Mike uses wordpress as his blogging software and was pleased to see how the unisite integrated into Wordpress and started using the websuite wherever the wordpress software was not flexible enough to display his content correctly.

We are excited to see Mike using the Unisite Business Suite because it proves the value if the system to small business in South Africa.

Glamour Bride is the latest internet marketing concept from Mike Saunders and is targeted at the Wedding Industry niche. Promoting the wedding industry in South Africa online through search engines and social networks. The big difference is that Glamour Bride are more interested in providing a wonderful experience for the bride by producing quality content. Glamour Bride is not an advertising portal, its a place to find organised information about the wedding industry in South Africa.

So what does this have to do with Unisite and Sesalos.
Simple! Glamour Bride was built on a Unisite platform and design by Vaughan Marias at Sesalos. The Unisite was seamlessly integrated with the Wordpress blogging platform. The blog designs started with WooTheme templates that were customized to match the Unisite design.
Another example of the flexibility of the Unisite Content Management System.

Sometimes we prefer to have an icon on our desktop that we click and then our intranet opens. If this is the case then we suggest you download Prism

Prism is a very simple programme that makes a desktop program out of your Sesalos Intranet or Content Management System. The Unisite development team has also committed to making sure that Unisite systems are compatible with Prism.

Here is a quick step by step tutorial to setup Prism for Unisite:

Step 1:

Download Prism from this website

Step 2:

Double click on the downloaded file and you should get a window that displays all the folder contents.

Click on the file named “prism.exe”

Step 3:

You will now have the menu shown below.

URL:
In the  URL section type the address of your Unisite Intranet. (If you are unsure of the address please contact your Unisite supplier).

Name:
Type a name for your icon. IE: “Unisite Intranet”

Please make sure that all the tick boxes are selected, like in the example above.

Step 4

Click OK
We hope this helps in making your Unisite experience more enjoyable.

Lets face it! Websites are a pain to manage and they end up costing too much in monthly updates fees. This reason alone has made creating client websites a non-profit venture.

This is why Unisite aims to partner with you. Our primary interest is to see you succeed through the Unisite.

The Unisite offers two main features that will give you more value and help you to increase your profit margins when developing websites and company intranets.

1) Design

The Unisite is a NEW website platform developed locally in Durban South Africa that approaches  web design in a simple modular fashion. The Content Management System allows you to add text, images, file downloads, video, audio, flash and even custom scripts and HTML to each page on the website.

The Unisite allows you to design completely customised websites from the ground up using our intuitive Website Design Interface. No HTML or CSS knowledge is required!

2) Price

If your business falls into our reseller category and therefore you qualify for a 20% kick back for every website you develop with Unisite. Email us to find out if you qualify.

Plus there’s more!

Unisite is a full business software package that includes intranets, project management systems and accounting software.

The ‘Software as a Service’ (SaaS) model allows Unisite to provide larger value to the client as we seek to improve our service offering.

SaaS means that Unisite is offered as a service to our clients rather than as a product. Software products have always been a bitter-sweet investment by consumers because they get great value once the product is purchased but the product is out-dated before the shopper even reaches the exit door. This is why software product companies choose to offer ‘ugrade purchases’ to reward those customers who have bought previous versions of the software. Software service, on the other hand, offers much more to the client by taking on the upgrading and updating of software as part of the service. Essentially allowing the client to have the latest version of the software at all times.

(more…)

The Unisite team are proud to announce that it has successfully completed website integration with popular blogging software – Wordpress.

This means that any business or individual who owns a blog can now experience the powerful benifits of the Unisite Business Suite. The intergration of Wordpress will increase awareness of your website through strong online networking that only blogging can achieve. Moreover the Unisite offers business professionals the opportunity to draw blogging traffic directly to their website. With this new opportunity our client get the best of both worlds – The most powerful online business software coupled with arguably the beat blogging platform available.

This adds to the Unisite Business Software offering to bring you flexible content management, complete blogging, convenient SMS, email and fax communication, invoicing software, cost management systems, project management and powerful e-commerce functionality.

Grant Adlam, CEO of The Top Business Portfolio, decided to move the entire KZN Top Business Portfolio website over to the Unisite Business Suite. The discussions started after Sesalos PTY LTD, creators of the Unisite Business Suite, were nominated as one of KZN’s Top 100 Businesses. After looking at Sesalos in more detail and attending a presentation on the Unisite, Grant Adlam signed up for the entire Business Suite. (more…)

Search Engine Optimisation (SEO) is one of the most important internet marketing exercises that needs to take place to see a website succeed. SEO Consulting Firms are now available to the public to gain valuable insight into how to succeed with you SEO objectives.

The developers of The Unisite Business Suite (Sesalos PTY LTD) saw the need to put the control of SEO into the hands of our clients. This is only possible by partnering with the client and educating them on how SEO works, and what the client can do to make a difference on their website.

The challenge has been that there was a fair amount of programming knowledge to change simple and fundamental elements of a website to achieve SEO success. These elements included H1 Headers, Meta Tags, Meta Description, XML Sitemap Generation, Alternative Image Tags etc.

Normally you would need a programmer to make these changes for you and you would be paying that programmer by the hour. Now the Unisite Web Suite makes all of that programming as simple as using Facebook. The best part is that all of this SEO infrastructure is built into the Unisite Web Suite as an Added Value for Unisite clients.

Through the SEO infrastructure you can take personal control over the following SEO elements:

1.    H1 Headers
2.    Per Page Meta Tags
3.    Per Page Meta Descriptions
4.    XML Sitemaps
5.    Page Titles
6.    Image Titles
7.    Image Alt Tags
8.    Google Analytics Code (Google Research of your Website)