Internet Marketing

Mike Saunders is a marketing consultant who specialises in internet marketing and social media campaigns. He started his business at the beginning of 2010 and decided to use the Unisite Business Software to manage his financial admin. Mike uses wordpress as his blogging software and was pleased to see how the unisite integrated into Wordpress and started using the websuite wherever the wordpress software was not flexible enough to display his content correctly.

We are excited to see Mike using the Unisite Business Suite because it proves the value if the system to small business in South Africa.

Glamour Bride is the latest internet marketing concept from Mike Saunders and is targeted at the Wedding Industry niche. Promoting the wedding industry in South Africa online through search engines and social networks. The big difference is that Glamour Bride are more interested in providing a wonderful experience for the bride by producing quality content. Glamour Bride is not an advertising portal, its a place to find organised information about the wedding industry in South Africa.

So what does this have to do with Unisite and Sesalos.
Simple! Glamour Bride was built on a Unisite platform and design by Vaughan Marias at Sesalos. The Unisite was seamlessly integrated with the Wordpress blogging platform. The blog designs started with WooTheme templates that were customized to match the Unisite design.
Another example of the flexibility of the Unisite Content Management System.

Prism is a very simple programme that makes a desktop program out of your Sesalos Intranet or Content Management System. The Unisite development team has also committed to making sure that Unisite systems are compatible with Prism.

Here is a quick step by step tutorial to setup Prism for Unisite:

Step 1:

Download Prism from this website

Step 2:

Double click on the downloaded file and you should get a window that displays all the folder contents.

Click on the file named “prism.exe”

Step 3:

You will now have the menu shown below.

URL:
In the  URL section type the address of your Unisite Intranet. (If you are unsure of the address please contact your Unisite supplier).

Name:
Type a name for your icon. IE: “Unisite Intranet”

Please make sure that all the tick boxes are selected, like in the example above.

Step 4

Click OK
We hope this helps in making your Unisite experience more enjoyable.

This is why Unisite aims to partner with you. Our primary interest is to see you succeed through the Unisite.

The Unisite offers two main features that will give you more value and help you to increase your profit margins when developing websites and company intranets.

1) Design

The Unisite is a NEW website platform developed locally in Durban South Africa that approaches  web design in a simple modular fashion. The Content Management System allows you to add text, images, file downloads, video, audio, flash and even custom scripts and HTML to each page on the website.

The Unisite allows you to design completely customised websites from the ground up using our intuitive Website Design Interface. No HTML or CSS knowledge is required!

2) Price

If your business falls into our reseller category and therefore you qualify for a 20% kick back for every website you develop with Unisite. Email us to find out if you qualify.

Plus there’s more!

Unisite is a full business software package that includes intranets, project management systems and accounting software.

SaaS means that Unisite is offered as a service to our clients rather than as a product. Software products have always been a bitter-sweet investment by consumers because they get great value once the product is purchased but the product is out-dated before the shopper even reaches the exit door. This is why software product companies choose to offer ‘ugrade purchases’ to reward those customers who have bought previous versions of the software. Software service, on the other hand, offers much more to the client by taking on the upgrading and updating of software as part of the service. Essentially allowing the client to have the latest version of the software at all times.

Internet software only needs a simple computer to run the software because the information processing happens onine. This means that you wont need to upgrade your computer hardware whenever the software is updated. Your information is also stored securely online – safe from any computer crashes.

The Unisite Web Based Business Software concept, supported by the SaaS model has so much more to offer the client.

1. All software features remotely accessible through the web/cloud.
2. SaaS primarily uses a ‘user’ based pricing system which means that entry level costs can be very low for small and large businesses.
3. SaaS revenue streams to the client are therefore lower initially than traditional software license fees, but are also recurring, and therefore more predictable, much like website hosting fees.
4. Centralized feature updating, which removes the need for end-users to download patches and upgrades.
5. More feature requests from users since there is frequently no marginal cost for requesting new features.
6. Faster releases of new features since the entire community of users benefits from new functionality.
7. Offsite Data backup built into service offering.
8. SaaS software increases effeciency and productivity and replaces unnecessary human resource.

This means that any business or individual who owns a blog can now experience the powerful benifits of the Unisite Business Suite. The intergration of Wordpress will increase awareness of your website through strong online networking that only blogging can achieve. Moreover the Unisite offers business professionals the opportunity to draw blogging traffic directly to their website. With this new opportunity our client get the best of both worlds – The most powerful online business software coupled with arguably the beat blogging platform available.

This adds to the Unisite Business Software offering to bring you flexible content management, complete blogging, convenient SMS, email and fax communication, invoicing software, cost management systems, project management and powerful e-commerce functionality.

The reasons were simple! To have an easy to use content management system was of utmost importance, and the on page management concept made it easy to understand the system quickly.

Further than content management, the Unisite Business Suite offered a complete client database management system that integrated email, SMS and fax communications to all clients and internal staff members. Most of the marketing aspects of The KZN Top Business Portfolio were now taken care of with the Communications systems and the Complete Website Package.

KZN Top Business Portfolio (KZNTBP) are also making use of the Sales Suite which uses the existing Client Database and manages the Sales Process ensuring that clients are never forgotten. The sales process is completed with the Invoicing Suite which ensures a smooth transition between the closing of a sale and the payment/billing process. The great benefit for KZNTBP was that all this software that their business now runs on is available anywhere through and internet connection and a secure online environment. This means that their office is now truly accessible from anywhere in the world.

This trend to move business management online is not a new concept and is being adopted worldwide by many large enterprises. This is mainly due to advances in security online and also with the increase in the speed of the internet through broadband technologies.

If you would like a presentation and a FREE Demo of the Unisite Business Suite please feel free to contact Mike Saunders to book a time:

Office: 031 262 9372
Email: clients@sesalos.com

The developers of The Unisite Business Suite (Sesalos PTY LTD) saw the need to put the control of SEO into the hands of our clients. This is only possible by partnering with the client and educating them on how SEO works, and what the client can do to make a difference on their website.

The challenge has been that there was a fair amount of programming knowledge to change simple and fundamental elements of a website to achieve SEO success. These elements included H1 Headers, Meta Tags, Meta Description, XML Sitemap Generation, Alternative Image Tags etc.

Normally you would need a programmer to make these changes for you and you would be paying that programmer by the hour. Now the Unisite Web Suite makes all of that programming as simple as using Facebook. The best part is that all of this SEO infrastructure is built into the Unisite Web Suite as an Added Value for Unisite clients.

Through the SEO infrastructure you can take personal control over the following SEO elements:

1.    H1 Headers
2.    Per Page Meta Tags
3.    Per Page Meta Descriptions
4.    XML Sitemaps
5.    Page Titles
6.    Image Titles
7.    Image Alt Tags
8.    Google Analytics Code (Google Research of your Website)