Internet Marketing

Mike Saunders is a marketing consultant who specialises in internet marketing and social media campaigns. He started his business at the beginning of 2010 and decided to use the Unisite Business Software to manage his financial admin. Mike uses wordpress as his blogging software and was pleased to see how the unisite integrated into Wordpress and started using the websuite wherever the wordpress software was not flexible enough to display his content correctly.

We are excited to see Mike using the Unisite Business Suite because it proves the value if the system to small business in South Africa.

Glamour Bride is the latest internet marketing concept from Mike Saunders and is targeted at the Wedding Industry niche. Promoting the wedding industry in South Africa online through search engines and social networks. The big difference is that Glamour Bride are more interested in providing a wonderful experience for the bride by producing quality content. Glamour Bride is not an advertising portal, its a place to find organised information about the wedding industry in South Africa.

So what does this have to do with Unisite and Sesalos.
Simple! Glamour Bride was built on a Unisite platform and design by Vaughan Marias at Sesalos. The Unisite was seamlessly integrated with the Wordpress blogging platform. The blog designs started with WooTheme templates that were customized to match the Unisite design.
Another example of the flexibility of the Unisite Content Management System.

SaaS means that Unisite is offered as a service to our clients rather than as a product. Software products have always been a bitter-sweet investment by consumers because they get great value once the product is purchased but the product is out-dated before the shopper even reaches the exit door. This is why software product companies choose to offer ‘ugrade purchases’ to reward those customers who have bought previous versions of the software. Software service, on the other hand, offers much more to the client by taking on the upgrading and updating of software as part of the service. Essentially allowing the client to have the latest version of the software at all times.

Internet software only needs a simple computer to run the software because the information processing happens onine. This means that you wont need to upgrade your computer hardware whenever the software is updated. Your information is also stored securely online – safe from any computer crashes.

The Unisite Web Based Business Software concept, supported by the SaaS model has so much more to offer the client.

1. All software features remotely accessible through the web/cloud.
2. SaaS primarily uses a ‘user’ based pricing system which means that entry level costs can be very low for small and large businesses.
3. SaaS revenue streams to the client are therefore lower initially than traditional software license fees, but are also recurring, and therefore more predictable, much like website hosting fees.
4. Centralized feature updating, which removes the need for end-users to download patches and upgrades.
5. More feature requests from users since there is frequently no marginal cost for requesting new features.
6. Faster releases of new features since the entire community of users benefits from new functionality.
7. Offsite Data backup built into service offering.
8. SaaS software increases effeciency and productivity and replaces unnecessary human resource.